These terminology words include the descriptions from visuals on the music video to behind the scenes and in the music industry just like Promotion or Target Audience.
Promotion
Image
- The visual appearance of the video
- The colours and characters that are displayed.
Symbolism
Showcase
Abstract
- Something that has no meaning / message
- Something that is not obvious or clear to the viewer.
Narrative
- The narrative is the story of the video. The sequence and the flow.
Target Audience
- There are several target audiences that can be used such as, genders, ages, the interests of the viewer - pop, rock, reggae. It is the aim of the video that it is made for, for a certain group / fan / gender.
Publicity
Technical & Symbolic
Connotation & Denotation
Illustrative
- Is Illustrating the music visually, explaining and displaying through the video.
Amplifying
Contradicting
- This means to contrast against the lyrics with the visual elements.
Motif
- A motif is a symbol or a series of symbols that reoccur during the music video. Such as, in Fat Boy Slims' video 'Weapon Of Choice', the artists face is shown in frames in the set of the video multiple times.
Voyeuristic
- Voyeurism is the view from a male, of how they view and look at a womens' body. I.e Flo Ridas' music videos consists of women only dressed in minimal clothing.
Intertextuality
- Lots of different texts.
Iconography
- Something the artist develops over time which means the rememberable i.e Lady Gaga, bold clothing choices.
