Andrew Goodwin

In analysing music videos, there are several segments and different areas you can research, explain and learn about the song.
These include,

• The characteristics in the genre, within the visual elements.
• The relationship between the lyrics and the visuals - either through amplifying, illustrative and contradicting.
• The relationship between the music and visuals - this also includes amplifying, illustrative and contradicting.
• Iconography - things related in the genre, stereotypical, obvious in some cases.
• Voyeurism, in the way women are treated in the video.
• Demanding part of the record company for lots of close ups of the main artist / vocalist. 
• Intertextual references either to other music videos or to films and TV texts.