I am going to be choosing Bruno Mars to
analyse and research, to find out how this artist has been constructed over the
years of performing and producing good quality music. Bruno Mars is a worldwide
selling musician since working with the Smeezingtons in 2005 - an independent
music company in Hawaii, until Atlantic heard his voice in the song ‘Nothin’ On
You’ featured in B.O.B.s’ song in 2009 and was given a contract. He is also signed to Elektra. Since then,
his fame has risen and he’s become one of the most favourite male artists in
the past two years with over 12m followers on twitter and an amazing number of
333m views on his bestselling song, ‘The Lazy Song.’
The Smeezingtons is a record production and it is located in Los Angeles. They cover many genres of music and these include, hip-hop, soul and reggae. Most of the genres that they have been working with have been included in Bruno's album and his album moves from ballads to rock and reggae with hip-hop and dance in his earlier music.
Bruno Mars decided his stage name with the help of his fathers choice of nickname at a young age, he was said to resemble the look of Bruno Sammartino, a professional wrestler as he was a chubby baby. Mars was chosen because he joking Bruno has also worked and collaborated with many artists, co-working and producing songs such as Flo-Rida's 'Right round' and Cee-lo's 'Forget you.'
The Smeezingtons is a record production and it is located in Los Angeles. They cover many genres of music and these include, hip-hop, soul and reggae. Most of the genres that they have been working with have been included in Bruno's album and his album moves from ballads to rock and reggae with hip-hop and dance in his earlier music.
Bruno Mars decided his stage name with the help of his fathers choice of nickname at a young age, he was said to resemble the look of Bruno Sammartino, a professional wrestler as he was a chubby baby. Mars was chosen because he joking Bruno has also worked and collaborated with many artists, co-working and producing songs such as Flo-Rida's 'Right round' and Cee-lo's 'Forget you.'
The star construction for Bruno in the
music video ‘It Will Rain’, portrays and explains the meaning of love, to his
target audience of mainly teenage girls and boys; he speaks, ‘I’ll never be
your mothers favourite… if I was in their shoes,’-i.e. the characters parents,
- ‘I’d be doing the same thing, saying there’s goes my little girl walking with
that troublesome guy.’ These lyrics explain to the viewer that after a
situation dealt in a relationship, other people, i.e. the parents spoken in the
lyrics, look at the other in a different light, but there is a positive note
within the song saying ‘Bruno’ is optimistic and willing to change their minds
and prove them wrong. The lines in the chorus also say, ‘There’ll be no sun
light, if I lose you baby,’ this can be relatable for the teenage audience optimizing that there is always a way out.
Only two characters are shown in the video
giving a more personal perspective to the viewer, keeping the motive between
the lyrics and the visual story strong. Close-ups are a main used camera angle
in the video; this is helpful for the viewer to understand how the character is
feeling.
Voyeurism in the video is displayed through the costume, as she only
wears a long white shirt. The women in the video is filmed in long shot, so
this displays her full shape and ‘perfect’ features, as a typical view for a
man is toned, tanned and pretty.
Bruno’s chosen album cover represents his name and his aim for his work. The rocket represents the movement of his fans increasing throughout his music and achievements that he wishes to grow and with this it shows a contrast from the beginning - working in an independent company to being a worldwide phenomenon. The colour of the album cover is very bright and eye-catching, this can sales and direct fans straight to his music and merchandise which includes, clothing, posters and jewellery.
He is also quite personal with his fans, giving them closer looks into his work and behind the scenes of his projects. On his official website, he created a 'Doo-wops & Hooligans' fan base club that enters the world of himself and the band. To be part of his online fan base, you pay only £30 for a year of membership and along side this, you receive a welcome pack which includes, an official poster, a introduction letter and a t-shirt.
He gives opportunity's to his fans for 'meets and greets', merchandise competitions and more. Also, starting from last year, he decided to create a vlog of his movements touring around the globe. He posted pictures via twitter, instagram and on his website giving almost everyone access to them.
http://www.brunomars.com/#
No comments:
Post a Comment